A discussion on North-South languages has now become the latest on the Internet in terms of language diversity and inclusion in India. This is often due to the predominance of Hindi in the North and languages like Tamil, Telugu, Kannada, and Malayalam in the South. Cadbury has launched a new series of advertisements, one of which is drawing very active attention on social media-the North-South language divide with a simple yet powerful message.

The ad begins with a group of North Indian women talking in Hindi. Suddenly, Chennai's neighbor joins the group and cannot quite catch up with their conversation, feeling a bit out of place. But then one woman, realizing that the new girl is feeling a little uncomfortable, shifts herself into broken English but the conversation flows. Let's watch the ad here:

The ad is part of "Kuch Accha Ho Jaaye, Kuch Meetha Ho Jaaye" campaign. "When we start ignoring our differences and accepting people for what they are, we are creating a better world. A sweeter world where everyone is welcome," Cadbury Dairy Milk India captioned the ad.

The ad has 26 Million views within 12 days. "I love this. Perfect blend of storytelling and sweetness. Indian ads are so wholesome. ❤️" a user wrote. "Beautiful. Everyone these days fights and debates over north vs south Hindi vs regional languages. This is a beautiful message portrayed ❤️" another user commented.

Another user wrote, "Good Ads matter! Cadbury doing it again is a great work! Kudos to the team! Cheerzzz guys 🍻".

Cadbury Dairy Milk's latest ad strives to tackle one of the serious issues in Indian society. It told a simple story of how small acts can create connections across different languages. It engages and stimulates serious discussion around the subject of inclusion. In this ad, a little effort can go far in making a person feel welcome and appreciated. It encourages greater openness and understanding in everyday life. Such an advertisement could be the benchmark for other brands to set as an example in creating messages for social impact.

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