Flow, a new AI-powered tool designed for creative video production and filmmaking, was unveiled at Google I/O 2025. The platform combines Veo, Imagen, and Gemini, some of Google's most sophisticated AI models, and is intended to assist creators in creating stunning cinematic scenes with the least amount of work. It provides a means of rapidly realizing concepts without the need for sizable teams or sophisticated editing equipment. A small number of filmmakers are already using Flow, which Google claims was created "by and for creatives," to investigate the potential of artificial intelligence in the production process.
Award-winning filmmaker Dave Clark is one of the early adopters. He developed his short film Freelancers, which tells the tale of two estranged adopted brothers, using Flow. Known for fusing technology and art, Henry Daubrez is currently working on Electric Pink after creating Kitsune with Veo 2. Flow is being used by director Junie Lau, who is interested in digital narratives, for the movie Dear Stranger, which is about love in parallel universes.
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Flow is a single workspace that integrates asset control, scene editing, and video creation. It supports a variety of video production techniques, such as building shots around prior visuals or beginning with text descriptions. To help influence the AI and maintain visual consistency across several clips, users can upload characters, objects, or scene references. Additionally, they can use a still image from one scene as the foundation for another. With the help of these features, storytelling should feel more cohesive, especially for those working on more involved or lengthy projects.
Scenebuilder is a standout feature that assists creators in editing and enlarging their shots. It enables activities to flow naturally from one moment to the next and transitions to feel natural. Users can adjust angles, motion, and perspectives with the help of Flow's camera controls. This gives the user more creative control instead of depending solely on the AI's predetermined decisions.
Flow comes with tools for asset and prompt organization to help manage larger projects. Google also unveiled Flow TV, a collection of Flow-created clips that allows users to view shared projects, observe the prompts used, and discover how various effects were accomplished.
In the US, Flow is currently accessible to users of Google's AI Pro and AI Ultra plans. Ultra users receive higher limits and early access to Veo 3, which supports character dialogue and environmental sounds, while Pro plan members have access to 100 generations per month and key features.
Even though Flow is still in the early stages, Google claims that it hopes the tool will play a significant role in the telling of stories in the future, including in advertising, movies, and education. As the tool is made available to a larger user base, more updates will likely come in the upcoming months.
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